Dermatology Websites
Your patients are Googling their skin condition right now. Are they finding you?
Most dermatology websites rank for the practice name and nothing else. Capture Client builds condition-specific, city-optimized pages for acne, eczema, psoriasis, and cosmetic services — so patients find your practice when they're actively looking for what you treat. Live in 7 days. $499/mo flat.
How does a Capture Client site work for dermatologists?
Capture Client builds self-updating websites for dermatologists, publishing condition and treatment pages every week — acne, eczema, Mohs surgery, cosmetic injectables — from Google Search Console queries. Each site separates medical and cosmetic patient messaging automatically. Dermatologists rank above Healthgrades, Zocdoc, and corporate derm chains for condition-specific searches.
The Problem
Why dermatology businesses are invisible to AI search
6-month wait lists don't fix themselves
Dermatology has among the longest appointment wait times in medicine — patients in your area often wait months. When a practice finally has an opening, potential patients have already booked elsewhere because the website showed no availability info, no online booking, and no reason to wait. A static site is a revolving door.
Cosmetic and medical patients need totally different messaging
Someone Googling 'botox your area' and someone Googling 'psoriasis dermatologist your area' are not the same person. Most dermatology websites try to serve both with one homepage and end up converting neither. Cash-pay cosmetic patients want before/after galleries and pricing signals. Insurance patients want credentials and accepted plans. One generic page loses both.
Competitors dominate condition-specific searches
Patients in your area don't search 'dermatologist' — they search 'acne treatment your area', 'mole removal your area', 'rosacea specialist near me'. Practices without dedicated service pages for each condition are invisible for 80% of the searches that actually drive appointments. Most dermatology websites have one 'services' page that lists everything and ranks for nothing.
Before/after galleries are broken or missing entirely
A before/after gallery is the single most persuasive element on a cosmetic dermatology website — patients want proof before they book. Yet most practices either don't have one, buried it three clicks deep, or let it go stale with photos from five years ago. A neglected gallery signals to cosmetic patients that the practice isn't actively treating people.
No visibility into what's actually driving new patients
Most dermatologists in your area have no idea whether their website is responsible for a single new patient. Agencies send traffic reports but not patient attribution. Without Google Search Console data showing which skin condition searches led to bookings, there's no way to know what to invest in — so the marketing budget gets renewed out of habit, not results.
Real Talk
What dermatology owners actually say
“We've got a website. It looks fine. But I have no idea if it's actually bringing in patients or if people are just finding us because a friend referred them. My office manager said we got 200 visitors last month but I don't know what that means.”
— Independent dermatology practice owner, mid-sized your state market
Dermatology practices have high patient lifetime value — a patient treated for chronic eczema or on a regular skin check schedule is worth thousands over time. But most practices can't connect their website activity to actual patient acquisition, which means they're flying blind on where to invest.
How we fix this
Capture Client includes Google Search Console integration from day one so you see exactly which searches drove traffic and which pages converted visitors into appointment requests. At $499/mo, you're not paying for traffic reports — you're getting the actual data that tells you whether the site is working.
Get started →The Solution
How we get your dermatology business found — on Google and AI
City-specific condition pages that rank
Capture Client builds dedicated pages for every condition your practice treats — acne, eczema, psoriasis, Mohs surgery, Botox — each optimized for 'acne treatment your area' searches. Weekly content updates keep each page fresh and authoritative. At $499/mo, you get an entire library of local pages, not one generic site.
Separate conversion paths for cosmetic and medical patients
Your site is structured so cosmetic patients land on gallery-forward pages with clear pricing signals, while medical dermatology patients see credentials, accepted insurance, and condition expertise. Two types of patients, two purpose-built experiences — built in your ~48 hours setup, not after a months-long agency discovery process.
Google Search Console built in from day one
Capture Client integrates Google Search Console from the start so you can see exactly which searches are sending patients to your site — 'eczema specialist your area', 'skin cancer check near me' — and which pages are converting. No more guessing whether the website is working. Your $499/mo buys visibility, not just a pretty design.
Before/after gallery that actually gets maintained
Every Capture Client dermatology site includes a structured before/after gallery section. Weekly content updates include refreshing visual content so the gallery stays current. Cosmetic patients see recent results, not a page that hasn't been touched since the site launched two years ago.
Up and running in 7 days, not 3 months
Healthcare marketing agencies take weeks for discovery, months for build, then hand you a site you can't update yourself. Capture Client has your dermatology practice website live in 7 days with ongoing weekly updates included in the $499/mo flat fee — no retainers, no project quotes, no 'additional scope' invoices.
What Actually Happens
When your dermatology website works for you
Parent searches 'pediatric eczema dermatologist your area' while child is scratching
Eczema flare-up, 11pm on a Tuesday
11:07 PM
Google search hits the condition page
The practice's 'Eczema Treatment in your area' page ranks in the top 3. Parent clicks through and immediately sees the condition explained in plain language, not medical jargon.
11:09 PM
Parent reads about the practice's approach
The page covers what to expect at a first visit, accepted insurance, and whether the practice sees children. The before/after gallery shows real results for similar patients.
11:12 PM
Online booking widget opens
Parent books a new patient appointment for next week — no phone call, no waiting until 9am. The practice captures the appointment while the parent is actively motivated.
Next morning
Appointment confirmed, patient becomes long-term
Pediatric eczema is a recurring condition. This family becomes a multi-year patient relationship worth thousands in appointments — found at 11pm through a well-ranked, condition-specific page.
Built for Dermatology
How every feature works for dermatology businesses
Condition-specific service pages
Separate, SEO-optimized pages for each condition you treat — acne, eczema, psoriasis, rosacea, skin cancer, Mohs surgery, and cosmetic procedures. Each page targets the 'eczema dermatologist your area' search, not just generic 'dermatology services.'
Before/after gallery section
A structured before/after photo gallery for cosmetic procedures (Botox, fillers, laser resurfacing, chemical peels) that's easy to update and optimized for image search. Cosmetic patients make decisions based on results — this is where they decide.
Insurance and cash-pay clarity
Clear, scannable information about accepted insurance plans for medical dermatology alongside transparent pricing signals for cash-pay cosmetic services. Patients filter themselves before calling — your front desk spends less time on unqualified inquiries.
Google Search Console integration
Built-in Search Console connection so you see which skin condition searches are driving real traffic — not just aggregate visitor counts. Know whether 'mole removal your area' or 'acne treatment your area' is your best-performing page and where to grow.
HIPAA-compliant contact and booking forms
All patient inquiry forms are structured for HIPAA compliance — no sensitive health information collected over unsecured channels. New patient intake is handled correctly from the first interaction, reducing liability and front desk rework.
Weekly content updates for skin condition authority
Search engines rank dermatology websites that publish consistently. Capture Client's weekly updates add new condition explainers, seasonal skin health content (sun damage prevention before summer, dry skin tips before winter), and local health relevance — keeping your site active without your staff writing anything.
Dermatology FAQ
Common questions about dermatology websites
What makes a dermatology website different from a general medical website?
Dermatology straddles two completely different patient segments — medical (insurance-billed conditions like eczema, psoriasis, skin cancer) and cosmetic (cash-pay procedures like Botox, fillers, and laser treatments). A general medical website template doesn't account for this split. Effective dermatology websites have distinct conversion paths for each segment: cosmetic patients need before/after galleries and pricing transparency, while medical patients need to see credentials, accepted insurance, and condition expertise. Getting this structure right determines whether your site converts either type of visitor.
How important is local SEO for a dermatology practice?
It's the single most important factor for patient acquisition through search. Patients in your area don't search 'dermatologist' in generic terms — they search 'acne dermatologist your area', 'psoriasis specialist near me', or 'Mohs surgeon your area'. A practice without location-specific, condition-specific pages is invisible for the majority of searches that actually turn into appointment calls. Local SEO for dermatology means building dedicated pages for each condition you treat, each tied to your city and surrounding areas, with fresh content that signals to Google you're an active, authoritative resource.
Should a dermatology website include a before/after photo gallery?
For any practice offering cosmetic services, yes — it's non-negotiable. Before/after galleries are the primary decision driver for cosmetic dermatology patients. They want to see real results from your specific injectors or laser operators before they book. The gallery should be organized by procedure, updated regularly with recent photos, and optimized so images can surface in Google Images searches. A gallery that hasn't been updated in over a year signals to prospective cosmetic patients that the practice may not be actively performing those procedures.
How long does it take to get a dermatology website built?
Traditional healthcare marketing agencies typically take 8-16 weeks to deliver a custom dermatology website — between discovery sessions, design rounds, copy drafts, and revisions. That's 2-4 months during which your practice has no improved web presence. Capture Client launches dermatology practice websites in 7 days, built from day one with the local SEO structure and content your practice needs. From sign-up to live site is two business days, with ongoing weekly content updates included at $499/mo.
What content should a dermatology website be updated with regularly?
Effective dermatology website content falls into three categories: condition pages (updated with current treatment approaches and local relevance), seasonal health content (sun damage and skin cancer screening content before summer, dry skin and eczema tips before winter, back-to-school acne content in August), and procedure spotlights (featuring specific treatments with patient outcomes). Search engines reward consistent, fresh content — practices that haven't updated their site in 12+ months tend to drop in rankings as more active competitors publish. Capture Client's weekly update cadence is designed specifically to maintain this publishing rhythm without requiring anything from your staff.
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The math
Three new patient visits a month cover the site. Everything else is pure profit.
Pricing
One plan. Everything included.
No tiers to compare. No hidden fees. SEO, AI optimization, and continuous growth — for a fraction of what an AEO agency charges.
Growth Plan
No setup fees. Cancel anytime.
Priced to pay for itself. No setup fees, no contracts, cancel anytime.
Build my site — $499- Preview in ~48 hours, live website in 7 days
- Two new pages every week, written to rank
- Written to rank on Google, Google Maps, and the AI assistants your customers actually use — ChatGPT, Gemini, Perplexity
- AI visibility monitoring across Google, ChatGPT, Perplexity, and Gemini
- Pages tailored to your business — blogs, city pages, service pages, or industry deep-dives
- Weekly email with what we shipped and where you're showing up
- No contracts, cancel anytime
Includes: Cloudflare edge hosting / SSL certificate / Mobile-optimized design / SEO foundation / Global CDN / 2 new pages every week
Ready when you are
Start your site in the next 60 seconds.
One step. One charge. Preview in ~48 hours. Live in 7 days. Priced to pay for itself. No setup fees, no contracts, cancel anytime.
Secure checkout via Stripe. 14-day money-back guarantee, no questions. Cancel anytime after.
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