Solar Installation Websites
Sunrun has a 500-page website. Most installers have six. That's why Sunrun gets the call.
National solar installers publish a page for every city, every incentive question, and every homeowner concern — Capture Client builds those pages automatically, 2 per week, from the Google searches homeowners in the service area are already running.
What is a Capture Client website for solar installers?
Capture Client builds self-updating websites for solar installers, generating dedicated pages for every city, county, incentive, and financing option in the service area. Each site publishes 2 new Search Console-optimized pages every week, targeting queries Sunrun and EnergySage currently own — state rebates, federal credits, and local utility programs.
The Problem
Why solar installation businesses are invisible to AI search
Sunrun and SunPower have 600-page websites. You have six.
National installers have dedicated SEO teams publishing city pages, incentive guides, and panel-brand comparison content every day. When a homeowner searches 'solar installation your area,' they rank first — not because their installs are better, but because they answered the question three pages ago and you didn't. A site with six pages isn't competing. It's invisible.
You cover eight counties but show up in one
Solar installers routinely serve 50-mile service areas across a dozen cities and zip codes. If your website names only your headquarters city, Google treats you as a one-city operator. Every surrounding market — cities where homeowners are actively searching 'solar panels near them' right now — goes to whoever built a page for it. Usually the national brand.
Lead aggregators sell your prospects to four other installers at the same moment
EnergySage, SolarReviews, and Solar Exclusive charge $75 to $500 per shared lead — and that same homeowner is talking to three nearby competitors within the hour. Close rates on shared aggregator leads run 5 to 15%. Homeowners who found the installer through an owned website, because they searched and the installer had the answer, close at 3 to 5x that rate. The math isn't close.
Your state's net metering rules changed. Your website still says the old thing.
NEM 3.0 crushed California rooftop solar installs by 60–80% after April 2023 — partly because installers couldn't explain why battery storage changed the economics. States with similar policy shifts face the same credibility gap: homeowners search for current incentive math, find outdated content on your site, and assume you're not the expert. Updated pages win those searches.
Door-to-door contractors burned your category's reputation and now you're paying for it
The post-IRA boom brought a wave of undercapitalized door-to-door solar operations that pressured homeowners, overpromised savings, and disappeared. That reputation damage hit every installer. Homeowners now research obsessively before calling — checking NABCEP certifications, state license numbers, local project photos. If your website can't answer those checks, they move on to whoever can.
Your financing partners changed their terms. Your site still lists the old ones.
Sunlight Financial, GoodLeap, and Mosaic all tightened credit requirements and adjusted dealer fees after 2023. If your financing page still lists programs that no longer exist, or says nothing about current loan terms, you're creating confusion at the exact moment a homeowner is close to a yes. Outdated financing content kills deals that were already 80% of the way there.
Real Talk
What solar installation owners actually say
“I hate relying on lead aggregators. I'm paying $200 a lead for people who filled out a form on some comparison site after getting hammered by door knockers for a week. Half of them don't answer my calls. The ones who do pick me apart on price because they got three quotes in one hour. I want people who found me because they were looking for me.”
— r/solar, installer forums, 2024–2025
Solar installers are trapped in a lead-buying cycle dominated by aggregators like EnergySage and SolarReviews that sell the same lead to multiple installers simultaneously, creating a race-to-the-bottom price competition. Installers who generate their own organic leads have dramatically higher close rates and profit margins.
How we fix this
Capture Client builds solar installer websites with location-specific content, financing and incentive information, and structured data that lets AI search and Google surface your business to homeowners actively researching — not comparing five quotes at once. Organic leads close at 3–5x the rate of aggregator leads.
Get started →The Solution
How we get your solar installation business found — on Google and AI
City-by-city pages built automatically for every market you serve
Capture Client generates dedicated installation pages for every city and county in the service area — each one targeting local search terms like 'solar panels your area' and 'solar installation your area.' When homeowners search locally, the installer shows up as the local option — not just a company from the next city over.
Incentive and rebate content that stays current
Capture Client monitors real search queries hitting every installer site — including searches about state rebates, federal credits, and utility programs — and builds pages that address them directly. When policy changes and homeowners start searching, the site already has the answer and ranks for it.
Weekly content from real homeowner searches in your area
Every week, Capture Client reads the installer's Google Search Console data, identifies the gaps — queries where homeowners are landing on the site but no dedicated page exists — and builds 2 new pages targeting them. The site compounds every week hands-off.
A fraction of what solar marketing agencies charge
Solar SEO agencies like Blue Corona, Hook Agency, and Solar-SEO.com charge $2,000 to $5,000 per month with 6-month minimums — before the installer has seen a single page ship or a single keyword move. Capture Client is $499/mo flat, no contract, and delivers 2 new pages every week driven by real Google Search Console data rather than an agency's content calendar. The installer owns the asset instead of renting access to a retainer.
Live in 7 days with a site built for solar leads
Capture Client solar sites launch in 7 days with services, service area, financing options, NABCEP certifications, and social proof all included. Then the self-building engine takes over — adding new city pages, incentive content, and panel-brand pages every week, so the site is still growing two years from now.
What Actually Happens
When your solar installation website works for you
A homeowner opens an electric bill that's up 40% from last year. He sits down and starts researching solar for the first time.
Saturday Afternoon — The Electric Bill Arrives
2:15 PM
Search: 'solar panel installation your area cost'
The installer's website ranks for this specific search because it has a local cost and savings page with data on average utility rates in the area, current federal tax credit information, and state-specific incentives
2:19 PM
Lands on local solar cost page
The page has real numbers — average system size for a home like his, cost range, monthly savings estimate, payback period — not 'request a quote to learn more'
2:25 PM
Installer credentials reviewed
NABCEP certification, years in business, number of local installs, and actual customer reviews from neighbors in his area — the trust signals that separate a legitimate installer from a door knocker
2:28 PM
Quote request submitted
He fills out the site assessment form. He's a warm, self-sourced lead — not someone who clicked 'get 3 quotes' on a comparison site.
Built for Solar Installation
How every feature works for solar installation businesses
Local Savings and Cost Page
A page with area-specific data — local utility rates, average system costs, payback timelines, and actual monthly savings estimates — because homeowners abandon sites that refuse to discuss numbers and go find a competitor who will
Incentive and Tax Credit Page
A regularly updated page covering the federal ITC, state rebates, net metering rules, and utility incentives specific to your service area — the information homeowners search for obsessively before committing and that positions you as the local expert
NABCEP and License Credential Display
Structured display of installer certifications, state contractor license numbers, and insurance information — the credentials that distinguish professional installers from the wave of undercapitalized entrants that entered the market after the IRA
Project Gallery with Local Installs
Photos and details of completed local installations — roof type, system size, production data where available — because homeowners want to see your work in their area, on houses that look like theirs
Financing Options Page
A clear breakdown of cash, loan, and lease/PPA options with real terms — most homeowners don't know how solar financing works and won't call without having a basic understanding; this page answers those questions before they ask
Free Site Assessment Form
A multi-step form that captures home size, utility company, average monthly bill, and roof information — generating a qualified lead for your sales team rather than just a name and phone number
Solar Installation FAQ
Common questions about solar installation websites
We already buy leads from EnergySage and SolarReviews. Why do we need our own website?
Aggregator leads are sold to multiple installers simultaneously. You're competing on price the moment they come in. Homeowners who find you through your own website have already decided they want to talk to you specifically — close rates on organic leads are typically 3–5x higher.
Solar is a high-consideration purchase. Does online marketing actually drive installs?
It does, and the research window is the leverage point. Homeowners typically spend 2–6 weeks comparing installers, reading about incentives, and checking credentials before calling anyone. A website that appears during that window — with local cost data, current ITC information, and verifiable NABCEP credentials — is the front-runner before the first call happens.
How do we compete with the big national installers like Sunrun and SunPower in search?
National installers rank for broad terms. Local searches — 'solar installer your area,' 'solar panels your area,' or 'NABCEP certified installer your state' — are dominated by whoever has the best local content. You have the hometown advantage if you use it.
What content actually drives homeowners to request quotes?
Three things outperform everything else: local system cost estimates with real utility-rate data, incentive pages that accurately reflect your state's net metering rules and current federal ITC status, and verified project photos from installs in your area. Homeowners who've seen real numbers and real local work convert at significantly higher rates than those who hit a 'request a quote to learn more' dead end.
How does AI search affect how homeowners research solar?
Homeowners are increasingly asking AI tools: 'Is solar worth it in your state?' and 'How much does solar cost in your area?' AI Overviews and ChatGPT pull from websites with structured local data and incentive content. Installers without location-specific pages are invisible to these answers.
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The math
One closed residential install covers two years of the site. Everything else is pure profit.
Pricing
One plan. Everything included.
No tiers to compare. No hidden fees. SEO, AI optimization, and continuous growth — for a fraction of what an AEO agency charges.
Growth Plan
No setup fees. Cancel anytime.
Priced to pay for itself. No setup fees, no contracts, cancel anytime.
Build my site — $499- Preview in ~48 hours, live website in 7 days
- Two new pages every week, written to rank
- Written to rank on Google, Google Maps, and the AI assistants your customers actually use — ChatGPT, Gemini, Perplexity
- AI visibility monitoring across Google, ChatGPT, Perplexity, and Gemini
- Pages tailored to your business — blogs, city pages, service pages, or industry deep-dives
- Weekly email with what we shipped and where you're showing up
- No contracts, cancel anytime
Includes: Cloudflare edge hosting / SSL certificate / Mobile-optimized design / SEO foundation / Global CDN / 2 new pages every week
Ready when you are
Start your site in the next 60 seconds.
One step. One charge. Preview in ~48 hours. Live in 7 days. Priced to pay for itself. No setup fees, no contracts, cancel anytime.
Secure checkout via Stripe. 14-day money-back guarantee, no questions. Cancel anytime after.
Your competitors are showing up in AI results. Are you?
Every week your website sits still, AI is answering your customers' questions — and recommending someone else. Get a website that shows up everywhere they search.